Smile Direct Club

Marketing Claims

 

Australia

"Up to 60% less than braces" claim is based on price comparison between treatment with SmileDirectClub aligners (single payment of $2,749) and $7,000 median cost for an 18-month treatment using most traditional metal braces for a patient with mild to moderate misalignment. Source.

 

“Straighten your teeth in less than 6 months”

  • “Less than 6 months” claim is based on the number of 22-hour wear customer orders (95%) with treatment plans that are 6 months or less.

 

“Straighten your teeth in as little as 4 months”

  • “As little as 4 months” claim is based on the number of 22-hour wear customer orders (68%) with treatment plans that are 4 months or less.

 

“Straighten your teeth in 4-6 months”

  • “4-6 months” claim is based on the number of customer orders (95%) with treatment plans that are 4, 5, or 6 months.