SmileDirectClub

Marketing Claims

Australia

"Up to 60% less than braces" claim is based on price comparison between treatment with SmileDirectClub aligners (single payment of $2,825) and $7,000 median cost for an 18-month treatment using most traditional metal braces for a patient with mild to moderate misalignment. Source.

 

“Straighten your teeth in less than 6 months”

  • “Less than 6 months” claim is based on the number of 22-hour wear customer orders (95%) with treatment plans that are 6 months or less.

 

“Straighten your teeth in as little as 4 months”

  • “As little as 4 months” claim is based on the number of 22-hour wear customer orders (68%) with treatment plans that are 4 months or less.

 

“Straighten your teeth in 4-6 months”

  • “4-6 months” claim is based on the number of customer orders (95%) with treatment plans that are 4, 5, or 6 months.

 

“Less than $4/day”

  • “Less than $4/day” claim is based on SmilePay monthly payment divided by 30 days. SmilePay: $299 deposit, $119/month for 24 months, includes 2 sets of retainers at end of treatment (total cost $3,155).

 

Straighten your teeth and start seeing results in as few as 90 days"

  • “As few as 90 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 98% said they saw movement within the first 90 days.

 

“Straighten your teeth and start seeing results in as little as 60 days”

  • “As little as 60 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 80% said they saw movement within the first 60 days.

 

“Many customers see results in as little as 30 days”

  • “Many customers see results in as little as 30 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 50% reported seeing movement in first 30 days.