SmileDirectClub

Marketing Claims

Australia

"Up to 60% less than braces" claim is based on price comparison between treatment with SmileDirectClub aligners (single payment of $2,825) and $7,500 median cost for an 18-month treatment using most traditional metal braces for a patient with mild to moderate misalignment. Source.

 

“Straighten your teeth in less than 6 months”

  • “Less than 6 months” claim is based on the number of 22-hour wear customer orders (95%) with treatment plans that are 6 months or less. Every treatment is individually customised, and therefore, treatment plan length may vary according to each customer’s specific treatment needs.

 

“Straighten your teeth in as little as 4 months”

  • “As little as 4 months” claim is based on the number of 22-hour wear customer orders (68%) with treatment plans that are 4 months or less. Every treatment is individually customised, and therefore, treatment plan length may vary according to each customer’s specific treatment needs.

 

“Straighten your teeth in 4-6 months”

  • “4-6 months” claim is based on the number of customer orders (95%) with treatment plans that are 4, 5, or 6 months. Every treatment is individually customised, and therefore, treatment plan length may vary according to each customer’s specific treatment needs.

 

Straighten your teeth and start seeing results in as few as 90 days"

  • “As few as 90 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 98% said they saw movement within the first 90 days.

 

“Straighten your teeth and start seeing results in as little as 60 days”

  • “As little as 60 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 80% said they saw movement within the first 60 days.

 

“Many customers see results in as little as 30 days”

  • “Many customers see results in as little as 30 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 50% reported seeing movement in first 30 days.